PLAYER 1 — READY
AI agents do the grind of campaign management. A senior team orchestrates every move. You get agency-grade performance across every channel — without paying for the agency.
30-min call. We audit your accounts, goals and unit economics. Agent pulls the history, a senior reads it.
Use your own assets, or we brief our creative partners from performance data — not guesswork.
Agents handle builds, bid & budget pacing, anomaly checks, search terms, reporting. 24/7 — always directed by a named senior.
10+ year operators set strategy, approve changes and kill what doesn't work. No juniors in the loop.
Weekly learnings, monthly plan. Spend shifts to the channels earning it.
Two streams in. One machine, run by people. Then it eats through the list, one pellet at a time.
Your assets, or a data-led brief we write for your creative team. You own the edit — we tell you what to make and why.
Your plan, or ours: targets, margins, channel mix, guardrails. One page. No deck, no theatre.
A senior operator owns your account and sets the route. AI does the volume work — builds, pacing, monitoring, reporting — around the clock, and nothing ships without approval.
| TRAD AGENCY | PELLET | |
|---|---|---|
| Fee model | % of spend + retainers | Flat, lower fee |
| Who works your account | Junior exec, senior on pitch day | Senior team + AI agents |
| Optimisation cadence | Weekly, if lucky | Continuous |
| Reporting | Monthly deck | Live, plain English |
| Contract | 12 months | Rolling monthly |
No. AI does the repetitive work — builds, monitoring, pacing, reporting. Every strategic decision and change of direction is made by a senior human.
One call. We'll show you where your spend is leaking and what it costs to fix.